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What are the factors which determine the amount of ad views a campaign receives?

It usually takes a while (usually up to several weeks) until a new ad campaign picks up full speed. Usually new campaigns "ease into” their targeted channels as they start to take away inventory from existing campaigns running on the same channels. After a month, new campaigns have usually reached full speed and at that time it shows how many ad views a campaign can receive on average on the targeted channels. The following factors determine the amount of ad views a campaign receives: 

1. Total inventory (number of ad slots programmed into the content - most channels attempt to maximize the ad frequency while trying to maintain a tolerable level for their viewers)

2. Total number of campaigns targeting the same channel at the same time

3. Previous campaigns expiring on a channel to free up new inventory for newer campaigns

4. Targeted demographics

5. Nature of product/service (ads for alcoholic beverages or select medical products may receive less impressions as certain viewers or channel operators filter out specific products. This does not affect your ad in any way as none of the family focused and faith-based Channels would ever filter religious ads. Therefore your campaign does not run into any limitations in this area.)