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Does it make sense to integrate ads on my website?

In general it is safe to say that the integration of ads on a website, mobile app or TV app - from ad networks such as Google AdSense - make sense with a daily traffic of 1000 visits/video views or more (which would pay between 10 and 20 Dollars per day). Below 1000 daily visits, ad integration is not feasible financially, as it would take over 2 years to recover from the development costs directly related to the ad integration.

Other strategic questions have to be considered as well, such as, whether or not it is wise to direct website visitors / video viewers to other brands, products, websites, thus possibly distracting and losing leads, prospects and clients.

Please feel free to ask for a consultation with one of our Lightcast Ads Specialists at callback.lightcast.com .