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Is it possible to switch ad feeds?

Yes, we can activate and deactivate the integration of ad feeds and switch out feeds in your publishing properties (mobile apps, OTT apps, web players) any time. One application is to switch between your own internal ads and ads from an external ad network. 

But keep in mind that there is always some lead time needed for external ad networks to respond and start filling your inventory, so it is not something that should be turned on and off daily or weekly and there may always be development costs to switch feeds in apps or players. We recommend to keep external ads running for at least two or three months in order to see reasonable fill rates.