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Why are invoices not created ahead of payment?

Invoices are always created automatically with a payment and stored in the respective Lightcast.com account under “Invoices”. This is standard procedure for all Internet based service providers. 

Compared to proposals, which are sent via email and are non-commital until payment is being made, invoices are legal documents which have to proceed timely payment, and which automatically creates a legal obligation to the recipient to make payment for the charges.