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How can people find us on Roku, FireTV or on any other platform?

People will find your app through the search function of the device by typing in the app name, or by going to the app category in which your app was published. The fastest way would be to use the search function of the device and to type in the name of the app. 

Lightcast.com also recommends to promote your OTT / ConnectedTV Channels and Apps through your website, newsletters, social accounts, events - utilizing every opportunity to point your followers to your OTT / ConnectedTV Channels and Apps. 

The most effective way to allow new viewers to download your Apps to their devices directly from a web-browser (avoiding to try to search and find you on the device’s own app-store) is by placing hyperlinks from your websites, newsletters and social sites to the App Feature Pages with “instant download link” on Lightcast.com. To find your App Feature Page with instant app download link - log out of Lightcast.com, mouse over “References” and find your App Feature Page in the desired device category. 

Then copy the link from the browser search bar and paste it onto your website, newsletters and social sites.